Magic or logic?

In the summer of 2020, GENIUS YOU completed an in-depth study which aimed to find out whether creativity was earning its place at the corporate table. The study was based on over 2000 surveys completed by individuals across a 6 year period (2015 to 2020). The respondents came from 17 different international organisations in 10 different sectors. The two overriding questions that emerged from the findings were as follows: firstly, is the logical, rational, commercially focused left brain beginning to outmuscle the intuitive, expansive and expressive right brain in the corporate environment? And secondly, in the current climate, shouldn’t we be heading in the opposite direction?