The GENIUS YOU approach can be applied in 5 ways 

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1. Becoming a one person powerhouse when developing ideas in isolation

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2. Collaborating more effectively as a team, either face to face
or virtually

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3. Leading any creative process by leveraging the human resource available

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4. Lubricating corporate processes with creative behaviours to make them ‘sweat’ harder 

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5. Developing a common language around creativity within the organisation